We need millions of companies doing sustainability imperfectly

If there was ever a phrase to live by, this would be mine
“We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly”, Anne-Marie Bonneau. I would go one step further and say, “we don’t need a handful of companies doing sustainability perfectly, we need millions of companies doing it imperfectly”.

Sustainability and biodiversity conservation has been at the forefront of my life goals for many years now. From studying a Master of Environmental Management and Sustainability in my home town of Melbourne, Australia to creating lifestyle choices to reduce my own eco-footprint, I am conscientious of my own personal impact and feel an obligation to make a difference.

After working and living in Fiji for the last year, with its beautiful clear waters and pristine islands and cultural values in family and resilience, I feel it is imperative more than ever to protect vulnerable island nations such as Fiji from the more extreme impacts of climate change. Whether it is private investment into new recycling plants in the country, or creating a circular economy that can be adapted to developing nations, businesses can make a difference!

Businesses should be the leaders in sustainability. Businesses ranging from small start-ups to large multinational organizations all have a responsibility and obligation to their stakeholders, those who are affected directly and indirectly impacted, along all lines of the supply chain. Businesses also have the power to influence government bodies, policies, and leadership.

Being a part of Fairforce means being a part of a greater network that can help businesses use this power towards increasing their carbon handprint, in addition to their own economic gain. This is a relatively new business model, but a business model that the planet needs. I feel privileged to be a part of the beginning of this future! Throughout my time with Fairforce, I hope that I can enrich my own skills in research, communication, and teamwork, contribute to the community of Fairforce and support other student ambassadors in their own campaigns for sustainable development.