As a business developer, I am often asked how I can be both a green person and an entrepreneur. With a shrug, I often reply by mentioning my values. However, I wonder if they are enough to turn my work into profit or no in real.
The world faces serious challenges today. For example, climate change, poverty, inequality are just a few of them. Our traditional business solutions might not be enough to solve these challenges as such. We need new ways of thinking and doing things. We have to look for new ideas, methods, and innovative solutions. Therefore, we need businesses with “impact” or “social enterprises”. When navigating our way through to level up the existing solutions, the UN Sustainable Development Goals (SDG) are there to show us the direction.
Sustainable development goals and social enterprises
The United Nations has set the Sustainable Development Goals (SDGs) in 2015. 193 nations have adopted them so far. There are 17 interconnected goals and 169 associated targets. They cover the economic, environmental, and social aspects of sustainability. These goals tackle problems such as poverty, hunger, health, education, climate change, gender equality, water, sanitation, energy, urbanization, environment, and social justice. If we can solve any of these challenges with our business, we can make an impact.
“Impact” in business helps society to achieve the UN 17 SDGs. We can call businesses with “impact” as “social enterprises”. Globally social enterprises are businesses that trade for the common good. In fact, they aim for addressing social needs, strengthening communities, improving people’s lives, or protecting the environment. Social enterprises can be in many shapes and sizes, from large national ones to small community entities or international businesses. They operate most locally but in all different kinds of industries and a variety of markets. In Finland, the term may need an update for its content like some other countries. For example, the government in Scotland has a ten-year national social enterprise strategy that sets out the shared ambitions for social enterprise.
Green impacts with Fairforce
Impact driven entrepreneurs are an important part of solving global challenges. Entrepreneurs with green values build strong businesses and can make the future world a better place to be. Such efforts are not only for the sake of earning money in itself but also they are for the fulfillment of viable companies with a vision and solutions. We, the ambassadors at FairForce are here to make green impacts. We help you to find green solutions and grow your business.