A global community for carbon handprint

Fairforce is the community of green hearted professionals supporting companies becoming greener and making green business cases more competitive for investors and entrepreneurs. Using business means for nature. Finding the best brains to work for sustainable companies. And paying the professionals fairly, with shares of participating companies. The big aim is to create a community that will create the biggest carbon handprint in the world.

Fairforce.tech has a platform for professionals and companies to match with projects being paid in shares. We automate all that. Now we need more people to create local ecosystems being connected with different local ecosystems. 

Local chapters: We are creating independent local chapters and scouting for (board) members for them. We want professionals with green hearts and the ability to get it done. Local chapters will create local ecosystems and find professionals and companies. Arrange events and participate in events. And make the local companies more competitive over less ethical ones. Supporting the global community and being supported by the global community. 

We will be sharing best practices from each chapter, but you can make your chapter look like you. The core thing is that together we maximize the impact on nature using business means. This is not a consumer movement (they are also extremely important). We are business professionals doing what we know-how. And utilizing the global community to support your actions.  

Fairforce will be owned by the community; shares being divided among us based on the carbon handprint we create = the impact of the projects we bring in. Yes, there is a financial return with this also, but this is the opportunity to save the globe. 

Rewarding system for Fairforce professionals

We are aiming at creating an Uber for environmental friendly companies. Not transportation services, but all business services needed.

Only accepting parties with an aim of becoming carbon negative in their lives. We are aiming at having million+ professionals supporting very large number of companies, startups to midsize companies. 

We’ll compete against crowdfunding platforms and some sharing economy platforms. PwC forecasts that the sharing economy is set to reach $335 billion by 2025 and World bank estimates that crowdfunding will reach $90 billion a year by 2020. Our plan is to be part of that and take some of that $90 billion with sweat equity. All companies will be greener and our approach will be mainstream, but now it’s growing strongly.

When we reach 100.000 active users, we’ll combine the company and cooperatives to one legal entity for IPO and make us big time global. We are estimating that taking 4-7-years. Our business model is sustainable, we pay with our own shares and distribute the wealth and decision power. We take 8% of each deal on our platform, also in shares. Which changes our position, maybe our benchmark should not be the sharing economy companies, which are already worth tens of billions. We will make profit, but every year the profit grows because our operative business grows, but also because the shares owned by us increase in valuation. 

At the end of 2021 our remuneration committee will distribute 20% of Fairforce shares to professionals working for Fairforce.

5% of that will be paid based on carbon handprint and 15% of that will be based on results/actions. And we plan on continuing rewarding our community the following years.

We expect to be worth at least €100M in 4-7 years, but clearly our goal is to create a unicorn. And said that, only time will tell. If we’ll be like Airbnb, that’s 30x our expectation. If we don’t reach €100M in 7-years we have failed. 

No promises, but to work hard to make this financial success and to utilize business means for nature. 

Circular economy: the never ending cycle of waste

Global warming is one of the top ten risks that companies consider when defining their business strategies. The circular economy, in this way, contributes to reduce waste, save energy and optimize industrial processes, becoming a relevant factor in this battle for an environment where both direct and indirect emissions must be assessed to reduce them.
The extraction of raw materials from Nature is not sustainable and solutions must be found to continue complying with the quality lifestyle of people, whilst being respectful towards the environment. The human population has tripled in number since the 50s and a linear economy has been imposed by producers and advertising companies. Businesses need to take the lead in the protection of the environment, using the circular economy as a model for their products and finding solutions for waste to convert them into new raw material.
The people chosen in this blogpost have been included in the Top Nordic Professionals Implementing Circular Economy. They are professionals that work hard to introduce this model into businesses and society. Either being CEO, engineers, or researchers, they are building the exact change that Fairforce aims to promote.

Principles and technology

The circular economy is founded on this principle: the waste of a process is the raw material of another one. Once the waste is produced, it can be transformed into a virgin material. Sometimes the technology for doing this is unknown, but once the idea is there, practical solutions can be formulated and developed.
For the sake of our planet, companies need to focus on taking advantage of the new market and exploring how their waste can become the raw material for their own or other companies. The life-cycle of a product should never end, regardless of the form, it has, remaining always in the market. In this way, a new circular economy can grow.

Plastics: a holy material and evil for the environment

Plastic production is rising due to society’s demand and, by 2050, it is expected to increase between 20-30% of current production. It has been demonstrated that recycled plastics are less harmful to the environment than virgin plastics mainly because of their relatively low GHG emissions. Governments, Institutions, and companies should invest in technologies to increase the recovery of plastics.
Hence, producers should take the lead in this aspect, becoming the change by looking for alternatives to reduce plastic waste. We find examples in the fashion industry, where some clothes are already made of recycled plastic from oceans or water plastic bottles. However, there is still a lot of work to do to reduce the amount of plastic waste generated.
Some companies are working hard to reuse plastic waste from the oceans. Nofir, lead by CEO Øistein Aleksandersen, is introducing plastic waste from the oceans to build a circular economy. Plastics disposed of in the oceans of the EU and Turkey are collected to be dismantled and later given new value, transforming them into clothes, carpets, furniture, etc. Other companies approach this model using the new blockchain technology, as Wilhelm Myrer does with Empower, recovering bottles and giving plastic a second life whilst tracing the life of the object.

Waste management

In Europe, 1.75 GT/year of wastes receives treatment for energy recovery or recycling process. Though it is still a very low value, companies need to take the lead in improving this statistic and should aim to recover 99% of their product materials. There are a variety of methods to manage waste: recycling, reusing, transformation, or energy recovery (incineration, anaerobic digestion, etc.). Proper waste management reduces GHG emissions, stopping climate change, and increasing respect towards Nature.
Professor Mika Horttanaimen has been researching this topic, looking for new ways to reduce waste production whilst recovering as much of their energy and materials as possible. One example is with energy recovery of urban waste. When landfilling, GHG emissions can contribute to global warming. Enhancing this recovery could reduce these emissions. Other studies can be found in sewage sludge treatment with phosphorus and nitrogen recovery that create eutrophication polluting water surfaces, contributing to global warming.

Packaging: looking for sustainable solutions

The E-commerce and packaging industry have increased their activity in the last years, and even more during COVID-19 lockdown. The delivery of products to people’s homes increases CO2 emissions due to long distances of transports, but also because of where the packaging comes from.
New packaging techniques are being used by delivery companies, using organic materials such as peanuts, seaweed, and mushrooms instead of traditional cardboard boxes. These materials are waste products of other industries and are thus a great example of a circular economy. Norwegian Johannes Daae can become a leader in this aspect, where he has been working in finding solutions in packaging issues of companies towards a clean planet, helping them designing products and services which make their customers behave in the most sustainable ways.

Sustainability through user’s behaviors and eco-design

Casper Boks and Gry Dah are well experienced in the field of sustainability, focusing during their career in studying the eco-design of products and understanding user’s behavior to collect data for companies.
Eco-design refers to the design of a product that can create a positive impact on the environment by environmental-friendly materials and, indirectly, reducing GHG emissions and pollution in Nature.
Fairforce aims to have the best professionals in our lists to make the change needed for a circular economy and to honor them for their great efforts and green spirit.

Industrial symbiosis: connecting companies to optimize their resources

Industrial symbiosis relates to the connection between companies to reduce the negative impact on the environment. By optimizing the use of water, energy, and raw materials, the use of virgin materials is not needed, and final waste products are either very low or not generated at all.
Professor Annik Magerholm has been working in this area, studying the framework in which companies should work to reduce their negative impact and inviting new companies to join this business model. She supports the research group for Green innovation and Business models and looks at opportunities to stimulate cross-disciplinary research activities at NTNU. She also leads several national and international research projects in global production, environmental management, corporate social responsibility (CSR) and business models for sustainability.
These long experienced and passionate professionals must be recognized and are the people that Fairforce wants to celebrate in our lists to win this battle for Nature.

Let’s recognize the greenest professionals

It’s no secret that we have an environmental crisis to address. However, the part that’s less noticed is how, as humankind, there are many initiatives that are going on.

Many professionals are taking steps in making the world better and greener through business. Therefore, it’s heartwarming and inspiring, to the mind and to the soul, to see what those people are doing. We do that every day, and we want to share it with the world.

We’ve decided to recognize those individuals. And we’ve decided to do that in the form of a group conversation around lists.

Our student ambassadors are making Fairforce lists of professionals who have had the greatest impact on the environment. Hence, they’ve researched the individuals and their digital presence and achievements, curated the list, and published it on our website.

Here’s where you come in

Those lists are just a start – draft of sorts. Therefore, we want you to tell us how to make those lists better. In fact, we want you to tell us:

  • who we’re missing
  • whether the criteria should be different
  • what other lists we should have
  • if we have somebody we shouldn’t
  • what we can make to have more impact with these lists
  • how else can we recognize these individuals
  • … anything else you come up with, related to the lists!

All lists have a form at the end, where you can engage with the authors of the list. Help them make the list better!

Let’s recognize the best professionals in that field together.

Professionals, for scale

In our lists our student ambassadors have had a clear bias: a bias towards impact at scale.

While we all have a part to play as consumers, it’s as professionals where we can have the greatest impact. By reducing the footprint of others – because they use your greener products or services because you’ve altered their behavior because you’ve given them greener options… – you increase your handprint. Moreover, by reducing the footprint of thousands, you have a handprint that’s thousands-fold!

We need to think in that scale if we expect to save the planet. Also, we need to think about those having the biggest impact on society, on consumers, on the behavior of many others. Lastly, we need to recognize those who have a multiplying effect.

It’s a bias. But one we want to have. Thus, we believe in saving the planet through business.

So, if you’re with us, help us make those lists amazing!

What is a Carbon Handprint?

A carbon handprint is simply the positive environmental impact of a product or service throughout its life cycle.

We spoke to Saara Tamminen, a leading climate solutions specialist at Sitra. According to Saara, a carbon handprint is the future “climate benefits or using a product, process or service to avoid the emissions”. 

You may have heard of carbon footprints; both terms are related. A carbon footprint is the current, negative state of emissions of a product or service. Moreover, a carbon footprint is defined as the sum of green house gas (GHG) emissions and removals in a product system, over the entire lifetime of a product.

Conversely, a core principle behind is that it only measures the effect you have on others. That means reducing your own footprint is not a handprint. Rather, a carbon handprint is “created by a state, company, association or individual human being for another entity,” according to Tamminen. You can only achieve a handprint by helping others (e.g. customers and businesses that you work with) to lower their carbon footprint.

Tamminen shared with us some examples. It could be companies delivering products with a lower carbon footprint than the competition. It may mean individuals influencing their companies, and even their relatives, to lower their carbon footprint.

As a result, understanding and measuring carbon footprints are important to understand carbon handprints. However, we do not stop there. When you measure a carbon footprint, your goal is to reduce it until it is at zero. The handprint is more powerful in guiding decision-making. There is no limit to its size, or to the positive impacts that can be achieved. “You could say that your carbon footprint measures your impact on the environment. Your carbon handprint measures how the changes you have done in order to reduce the impact on the environment of others, such as your customers”, says Daniel Collado-Ruiz, Ambassador at Fairforce.

How can we calculate a Carbon Handprint?

Tamminen recommends that we follow the guide by the Technical Research Centre of Finland (VTT). The guide defines four steps for the process:

  1. Identification of the operating environment: customer, potential handprint contributors and baseline
  2. Defining life cycle assessment (LCA) requirements: functional unit, system boundaries
  3. Quantification of the carbon handprint (which includes calculating the carbon footprint of your solution and of the baseline)
  4. Review and communication of results
A fictional example of carbon handprint framework for bread packaging used in different bakeries.
Carbon handprint’s framework
A fictional example of  a framework for bread packaging used in different bakeries. Source: Carbon Handprint Guide, VTT

Why should a company calculate a Carbon Handprint?

According to Tamminen, carbon handprints can be a clear competitive advantage. “If you show how this product can help the customer to reduce their carbon footprint, it adds value and demand for your product over other products. This represents the baseline.” It can also be a strong influencing factor for any other interested party like other organizations, industries, employees, communities or political decision-makers.

The potential benefits for businesses can derive from publishing their carbon handprint include: 

  • Marketing and emphasising the company’s sustainability efforts 
  • Innovation by identifying new needs for products or services
  • Calculations for carbon offsets (Carbon Capture Use – CCU/ Carbon Capture Storage – CCS)
  • Ability to provide information about how much customers are reducing their carbon footprint

“It is, however, important to strive for transparency. Businesses should avoid marketing false information about environmental impacts to prevent green washing”, says Tamminen. So, companies using their handprint to gain a competitive advantage should do so honestly and openly.

It’s an attitude, as well as a methodology

Carbon handprint represents an attitude of solving the problem of global warming together. As a result, this is a strength compared the measurement of carbon footprints.

“Fairforce was established to increase carbon handprint”, says Antti Kosunen, Fairforce Ambassador. In fact, Fairforce’s core mission is directing attention towards solutions to help businesses become greener.

Do you want to join us and increase your carbon handprint? Here at Fairforce, we connect professionals and green companies to increase their carbon handprint, through fair and profitable business. Visit our site to sign up and find opportunities to use your business skills for the environment.

Four ways businesses are tackling food waste

Food waste is one big challenge hindering sustainability in the food industry. According to the Food and Agricultural Organization of the United Nations, we waste around 1.3 billion tonnes of food globally per year. That’s 1/3 of all food produced for human consumption. This has a significant impact on the atmosphere, releasing 3.3 billion tonnes of greenhouse gases. Not only that, trillions of gallons of water per year and 1.4 billion hectares of land are squandered due to lost produce. However, businesses committed to protecting our planet have been trying to solve the problem of food waste, whilst increasing their carbon handprint.

Four ways businesses are tackling food waste

Food waste is being saved and repurposed thanks to some businesses

1. By developing the supply chain

Food is often wasted at the beginning of the production process as a result of poor storage facilities. In fact, this causes the spoiling of around 45% of produce in developing countries. Nigerian enterprise Cold Hubs has been working to fix this problem. By using off-grid, solar powered refrigerators, they prolong the freshness of perishables and reduce post-harvest food wastage. Cold Hubs has the potential to save 80% more food whilst increasing profits for farmers by 25%.

2. By improving packaging

We have all considered throwing out a forgotten snack on the day of its use-by date. Thanks to the people at Mimica, we can know for sure whether our food is still fresh. Their new technology shows whether or not a product is fine to eat using a temperature sensitive indicator label. However, it’s not all about improving packaging. There are now many self-service shops across the world which have ditched packaging all-together. Even UK supermarket Waitrose is testing product refill stations in some stores.

3. By finding homes for unwanted food

Some food destined for the supermarket shelves never makes the cut. We often discard ugly and misshapen fruits and vegetables, despite their value. This value doesn’t go unnoticed by the people at Oddbox. By compiling packages of imperfect produce and delivering them to homes and offices, the UK based startup saves ‘wonky veg’ from going straight in the trash. But don’t worry if you’ve over ordered; use food waste app Olio to send the surplus on to others who would like to take it off your hands. So far, Olio has saved almost 2 million portions of food. 

4. By creating new value 

When businesses can’t re-home produce, there is a yet another way to give forgotten food items new life and make them profitable.

Rubies in the Rubble uses fresh fruit and veg that would otherwise go to waste to make condiments. So far, the company has rescued 4,324,238 pieces of fruit and veg, which equates to 173,534 tonnes of produce. That offsets 164.2 tonnes of CO2, which is enough to drive a lorry 200,000 miles.

By reducing wasted produce, we can mitigate climate change. New concepts are also helping to curb global hunger and move towards a sustainable food system. Have these innovative business ideas inspired you to tackle the problem of food waste and increase your carbon handprint? Read more about our community here to find out how Fairforce can help.

Roles, processes and opportunities in Fairforce

So you’ve decided to maximize your carbon handprint. You’re convinced by our exchange of professional skills with needs at green companies. And you are with us in that people should get rewarded fairly, in shares, so that they’re part of the growth of that company. Fairforce is the right community for you. You’re in.

Now what?

I’ve been lately discussing with a number of ambassadors (current and soon-to-be), and some questions are consistent. So how does the process go? What do I do? What do I get? That’s why I’ve decided to put together this post… and to open the platform already for you to sign up early and be part of the movement.

The first step is to connect with the community

And the channel for that is signing up with the signup form you’ll find in our website (and below this post). That way we know more about you, have a way to contact you, and you get to see what we’re up to in real time!

I can proudly say we’re in the very early stages of building Fairforce. And that means that what you’ll find in there is barebones, for now. But once you’re in there, we can do the hand-holding for you. And for the moment, that will be crafty: we have student ambassadors discussing with our new community members, to make sure we get everything right.

Who are you?

The next step is picking your role. What do you want your role to be in Fairforce? We have 3 roles that you can take. You can take one or more of those roles.

Let’s go through each one of them, and your process if that’s you.

Role 1. You’re a professional looking for green companies

Woman working on a laptopThis is for you if you want to maximize your personal carbon handprint, and the best way you can do it is with what you do best: your professional skills.

And you want to be in it for more than just the pay, you want to be rewarded in shares (without the hassle).

The first step for you will be to fill in your profile and let us know what your superpowers are. Who are you? What are your skills? How can you help the companies grow or become greener?

You also need to let us know what tasks you’re interested in. Two core questions here are:

  • Are you interested in expert/specialist tasks (design, legal, technology, law…), or big picture (overall strategy, business or concept)?
  • Are you interested in working with companies in a role (long term basis, having a position for a year or more), or on doing gigs (they can be longer projects or shorter tasks, but with a clear time limit)?

Based on these, we will be able to match you with the right companies and tasks for your specific case. And when we do so, we will have a suggestion of the value of those tasks in shares, that you will need to agree to before we proceed.

And the matchmaking magic happens (see below).

Role 2. You have a company and you need to make it grow

This is for you if you need to get things done, and you need good competent vetted professionals. You may want them for projects, tasks or roles, that’s up to you. Oh, and you’re happy to reward them in shares. This tends to work well if you’re a startup, where you have little cash, but getting a competent professional can make your company several times more valuable.

The first step for you is to fill in your company profile, and let us know your needs. What is your company about? What makes it valuable? Where do you need help? Do they have a clear scope?

Young man staring at whiteboardIn your case, the process requires more information, because we need to make sure that the compensation in shares is fair for both sides. The Fairforce community will provide you with a valuation of your company in this point in time, and a measure of the market value of the task that you’re asking for. We use computer-enhanced crowd-sourcing (you could imagine it as an internet of cyborgs), of parties that stand nothing to win or loose with those assessment. The best way of making sure they are fair.

And yet to make sure both sides agree it’s fair, both the professional and the company need to confirm that they find those values fair. Otherwise the deal doesn’t take place. In practice, you confirm that you agree with the values, and Fairforce only matches you with professionals who also find that fair.

And the matchmaking magic happens (see below).

Role 3. You want to be an ambassador and co-founder of Fairforce

This is for you if you want to join our team. We’ve been saying loud and clear that we’re looking ambassadors to join us in starting and managing Fairforce. And we walk the talk, we want to reward those people with shares of Fairforce.

As our ambassador, the activities that you do include:

  • Promoting Fairforce, getting new professionals, companies and ambassadors.
  • Organizing Fairforce activities (events, accelerators, etc.).
  • Assessing the companies, so that the shares that they give away are fair.
  • Assessing the tasks, so that the professionals are rewarded fairly.
  • Validating that the correct implementation of tasks or roles, so that nobody takes advantage of Fairforce, its companies or its professionals.
  • Acting as referee in case of conflict.
  • Evaluating other ambassadors and potential ambassadors.

Of course, we want to be selective with this, and for that once again we use the knowledge of the crowds. To become an ambassador, you’ll have to fill in your professional profile – so that we know who you are – and then apply to be ambassador. We will get in contact with you to get more information, and existing ambassadors will decide if they accept you at the moment.

Keeping it all tidy

Feedback sheetThere’s some level of magic on the process above. How does the matchmaking happen in a way that is fair for all parties? How do you manage this process? And how do you make the equity process hassle-free?

We use a combination of knowledge of the crowds, enhanced with artificial intelligence. I already described how ambassadors assess the valuation of companies, and the value of work. And our technology helps coordinate their different points of view, in a way that the final assessments are more precise. And it also feeds them the right information, so that the tasks are easy.

But they do much more than that. They also make sure things stay on course. When you’re connecting people, there’s always the chance of disagreement, and in those disagreements you need a neutral third party to step in and resolve the conflict. Fairforce takes that role, with the help of ambassadors. Our ambassadors judge whether a task has been properly done, to the level that the professional had agreed with the company.

This combination of technology, competent individuals benefiting from their role in Fairforce, and the right processes, makes Fairforce a doomsday machine of sorts: everybody wins by making Fairforce stronger.

For this to work, the network has to be highly curated

Our ambassadors must be reliable and trustworthy. They must be committed to the end goal of growing Fairforce. Companies need to be valuable and reliable (and have the potential for growth). And professionals need to be vetted. All parts need are good to start with, and by being in Fairforce they become even better.

That’s why we’re growing Fairforce in a steady way. At the moment, we’re not looking to have the biggest numbers: we’re first onboarding the most competent ambassadors and professionals we know. And once we have a critical mass, we will start onboarding the most promising startups on our first accelerator. At each step we look carefully at who joins the Fairforce, because those people are co-founders to us.

Are you interested in being part of this journey? Sign up, apply to become an ambassador, and we’ll get in touch. To be co-founders, we need to know each other. Let’s get to know each other.