Over the last few decades, the green movement has gained considerable traction. As I have grown up, the need to adhere to sustainable practices has become more apparent and I have had to adjust my daily routines and way of thinking. I studied for my degree in Politics and International Relations in pursuit of knowledge that would equip me to deal with environmental challenges further down the line. I began recycling relentlessly, and I no longer eat meat. Now, at Fairforce, I work within a community that converts green thinking into green action; a community where individuals and businesses do well by doing good.
Most of us are acutely aware that protecting the environment is a big deal, but successfully juggling the needs of yourself, your business, and the earth may seem like a daunting task. However, with some clever thinking and a supportive green community, excelling in all three areas is absolutely achievable. At Fairforce, the growth of businesses, personal networks, and the planet are inextricably linked so that no-one has to make the impossible choice between competitiveness and sustainability.
Not only that, being environmentally conscious can be brilliant for business. How?
1. Increased efficiency means lower costs
Making eco-friendly choices such as updating technology to newer, greener alternatives can improve efficiency in the long run, slashing costs and boosting profit. For example, by changing its packaging and reducing plastic waste, Coca-Cola saved an eye-watering $90 billion. Sustainability doesn’t have to be expensive – quite the opposite.
2. Being green attracts the best and brightest talent
Businesses are powered by great minds. Right now, climate change is one of the biggest threats to our world and is concerning an increasing number of people. This means that an employer’s stance on issues such as the environment can actually have considerable influence on the appeal of a job. In fact, 64% of millennials won’t take a job if a company doesn’t have strong corporate social or environmental commitments.
3. Sustainability can help achieve a competitive advantage
Unsustainable practices might not only alienate potential employees, but consumers and investors, too. Environmental issues are so pressing that 55% of consumers would spend more cash on products and services provided by sustainable companies. If that isn’t convincing enough, nearly half of investors say that they won’t invest in a company with a record of poor sustainability performance. Going green is increasingly becoming viewed as a benefit, not a burden.
At Fairforce, everyone does well by doing good. If that sounds like the kind of community you want to be a part of, join us!